SHP Point is a loyalty program from PT. Sinar Harapan Plastik Jakarta. This application is designed to provide loyalty points to all retail stores that sell SHP Toys products. The point was obtained when they scanned the QR Code printed on each SHP Toys product. Points that have been collected can be exchanged for various attractive prizes that have been provided, such as kitchen utensils, toys, jewelry and even vehicles during the exchange period.